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About us

Jasmijn en Lyla kok founders of Nina.care smiling in the camera
It takes a village — we’re here to help you build yours in the safest way possible
At Nina.care, we believe raising a child takes a village — and we love helping families build theirs. We’re Jasmijn & Lyla, twin sisters and founders of Nina.care. What started as two sisters helping local families has grown into a global community built on trust, care and human connection. Over the years, we’ve learned one thing: finding the right au pair or nanny isn’t about algorithms or endless scrolling. It’s about people. Real people. So we built Nina.care around that idea. ⭐ What makes us different A community of 100,000+ au pairs 4,000 new registrations every month 30% European candidates All carefully screened and personally guided We’ve spent 15+ years in childcare, perfecting what families need most: clarity, safety, and someone who genuinely cares. Our app helps you match quickly. Our team helps you feel supported. Our au pairs feel prepared, welcomed and part of something bigger — with events, training and our own academy. Nina.care is for families who want more than a platform. It’s for families who want a village. It takes a village — we’re here to help you build yours.
Join us & download the app!

Company Pitch Dragon's Den

Nina convinces investors during a successful pitch on Dragons’ Den.
Nina.care was founded by twin sisters Lyla and Jasmijn Kok with the mission to make reliable babysitting and au pair services accessible to all. During their successful pitch on the TV show Dragons’ Den, they convinced investors Shawn Harris and Pieter Schoen, resulting in a company valuation of €1.7 million. Despite the challenges of the COVID-19 crisis, the platform continued to grow through smart adaptations and worst-case scenario planning. Now active across Europe, Nina.care operates through a partly reacquired franchise model. The sisters have a clear division of roles: Jasmijn leads marketing and operations, while Lyla focuses on finance and tech. Their strong collaboration forms the foundation for sustainable growth. Nina.care primarily works with women and believes in meaningful, step-by-step expansion.
Watch the video of the pitch.

We are on a mission

Our mission Most parents don’t know that an au pair is actually the most affordable childcare option. And its the most amazing experience for kids and the au pair.  Let me tell you why its so surprisingly affordable:  As part of a cultural exchange, au pairs experience a new culture while you offer them a room and meals in exchange for childcare help. It’s a win for both sides! My sister and I are on a mission to share this amazing experience with parents like you. We truly believe it’s a game-changer.

We are on a mission

About Us At Nina.care, we believe that it takes a village to raise children — and we’re here to help families build theirs. What started as a small idea between sisters has grown into a trusted platform connecting families with warm, reliable, and carefully selected au pairs from all over the world. Our mission is simple:to make finding safe, trustworthy and well-matched childcare easier, faster, and more personal. What makes Nina.care different? Safety first — alwaysThe safety of families and au pairs is our top priority. Every candidate on our platform goes through an ID verification process, so you can be confident that the people you connect with are genuine and trustworthy. A strong pool of EU and international candidatesWe work with au pairs from across the globe and have an especially strong community of European candidates — often the easiest and fastest choice for families due to visa simplicity and cultural fit. In many European countries, you can even arrange the visa yourself. Smart matching that saves timeNo more scrolling through thousands of irrelevant profiles.Our matching score instantly shows you how well a candidate fits your criteria, and active au pairs appear at the top of the list. This means you only see the people who are relevant — and ready — to connect. Personal assistance for busy familiesNo time to search? We offer a Personal Assistant service for families who want extra help. Our team curates a personalised shortlist based on your needs, and if we can’t find a good match, we refund the fee. It’s childcare matching with real support, not algorithms alone. Country-specific expertiseEvery country has its own rules, visa requirements, and cultural expectations.We offer clear guidance, document advice, and legally aligned contract + weekly schedule templates tailored to each country we operate in. Families always know exactly what to expect — without spending hours researching. Ongoing support and aftercareOur relationship doesn’t end once a match is made. With an active subscription, families receive continued support, insurance guidance, and help if challenges arise during the stay. And in the rare case things don’t work out, we assist with finding a rematch.

Our core

We see ourselves as ambitious, responsible, honest & with a little bit of sparkle! We believe in enjoying life: sports, drinks with friends and very important: me-time. Helping parents enjoy life and babysitters making a career for themselves is the reason we go to the office every day full of energy and passion!

In addition, we love empowering women to work, both mothers and nannies. Mothers can focus on their career without having to rush home or feel bad about leaving their kids with someone they hardly know. We also help nannies make a serious career out of their babysitting work, by providing knowledge and courses.



Logo from PWC, a company that Nina.care has worked with
logo marie claire transparent background
logo klm transparant background

Our core values

✨ Love to revolutionize
✨ Genuinely want to help people
✨ Live by freedom & responsibility
✨ Crave authenticity
✨ Always think outside of the box



nina.care team smiling at camera

Questions about us

What is your most important core value?

We genuinely want to help people, even though we grow like crazy we try to ensure it’s still about helping people. We do this by hiring mothers, au pairs, fathers and nannies, as they know best what our costumers need.

Do you have children yourselves?

We have a nice mix in our team at the office, we have (soon to be) mothers, (former) babysitters, fathers, uncles and aunts. We are all very fond of children.

What's the dream guys?

Well, it would be really cool to be able to book a babysitter anywhere in the world. So even if you are on holiday in Spain and you want to leave your children with a reliable, sweet babysitter – use our app! We want to expand without losing our sparkle!

How is the vibe in the office?

We think it’s very important that everyone experiences freedom. You have a lot of personal responsibility. We notice that this works well and that it is appreciated.

Help

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