It takes a village
Nina.care is Europe’s largest and leading platform for au pair, babysitting, and senior care services, with 100,000+ registrations and over 5 years of experience supporting families across 20+ countries.
Once upon a time, parents were told they had to juggle everything alone. Careers, kids, care for grandfather and mother, all while pretending it was manageable. Finding trustworthy childcare felt like a maze: unclear, stressful, and way too complicated.
Every day, families tried to build their own village from scratch. Endless searching. Guesswork. No safety net.
Until two sisters looked at the system and said: there has to be a better way.
Nina.care was founded as a family business with a simple idea: care should feel human again. Safe. Clear. Supported. What started small grew into a European community where families and caregivers connect with confidence not chaos.
A guided village that actually works.
Once upon a time, parents were told they had to juggle everything alone. Careers, kids, care for grandfather and mother, all while pretending it was manageable. Finding trustworthy childcare felt like a maze: unclear, stressful, and way too complicated.
Every day, families tried to build their own village from scratch. Endless searching. Guesswork. No safety net.
Until two sisters looked at the system and said: there has to be a better way.
Nina.care was founded as a family business with a simple idea: care should feel human again. Safe. Clear. Supported. What started small grew into a European community where families and caregivers connect with confidence not chaos.
A guided village that actually works.
Nina.care is an international au pair, babysitting, nanny, and senior care platform built to support families from the first search to long after the match.
We blend smart technology with real human guidance to offer:
And we don’t stop at matching. Every family gets a full support system:
No loose ends. No surprises. Just care you can rely on.
We make high-quality childcare and senior care accessible across Europe. Without stress, without confusion, and without cutting corners.
An au pair isn’t just childcare. It’s cultural exchange, daily support, and someone becoming part of your family rhythm. Children gain a global perspective. Caregivers build real careers. Parents regain breathing space.
Transparency, integrity, and innovation guide everything we build. We keep the process simple, safe, and transparent, powered by people, not just software.
We are ambitious, responsible, and honest, with a little sparkle ✨
We believe families deserve clarity. Caregivers deserve respect. And the care industry deserves smarter systems. We are open about how we work, honest in how we support people, and constantly improving how care is organized.
We’re ambitious, responsible, and a little playful because life isn’t meant to be lived on survival mode. Helping parents reclaim balance while empowering caregivers to grow professionally is what drives us every day.
Care. Clarity. Community.
That’s Nina.care.
Nina.care was founded by twin sisters Lyla and Jasmijn Kok to make reliable, safe babysitting and au pair services accessible to all families.
After a successful pitch on Dragons’ Den, Nina.care secured investment from Shawn Harris and Pieter Schoen, reaching a valuation of €1.7 million. Today, the platform operates across Europe, led by a clear founder split: Jasmijn oversees marketing and operations, while Lyla leads finance and technology.
Built for long-term growth, Nina.care combines purpose, care, and impact.
Europe’s largest au pair, babysitting, and senior care platform with personalised support.
We’re building for the long term.
With care. With heart. With intention.
