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About us

Jasmijn en Lyla kok founders of Nina.care smiling in the camera
Our goal is to find the perfect match between families and their au pair or nanny.
We are Jasmijn & Lyla Kok, founders of Nina.care. Nice to meet you!

Thanks to our strict entry requirements and years of experience, our database is filled with reliable and loving nannies and au pairs. Our super-fast app arranges everything in no time! We also look after our caregivers. We offer amazing events, certified courses and an in-house academy, to really make them a part of our team.

What are you waiting for?
Join us & download the app!

Company Pitch Dragon's Den

Nina convinces investors during a successful pitch on Dragons’ Den.
Nina.care was founded by twin sisters Lyla and Jasmijn Kok with the mission to make reliable babysitting and au pair services accessible to all. During their successful pitch on the TV show Dragons’ Den, they convinced investors Shawn Harris and Pieter Schoen, resulting in a company valuation of €1.7 million. Despite the challenges of the COVID-19 crisis, the platform continued to grow through smart adaptations and worst-case scenario planning. Now active across Europe, Nina.care operates through a partly reacquired franchise model. The sisters have a clear division of roles: Jasmijn leads marketing and operations, while Lyla focuses on finance and tech. Their strong collaboration forms the foundation for sustainable growth. Nina.care primarily works with women and believes in meaningful, step-by-step expansion.
Watch the video of the pitch.

We are on a mission

Our mission Most parents don’t know that an au pair is actually the most affordable childcare option. And its the most amazing experience for kids and the au pair.  Let me tell you why its so surprisingly affordable:  As part of a cultural exchange, au pairs experience a new culture while you offer them a room and meals in exchange for childcare help. It’s a win for both sides! My sister and I are on a mission to share this amazing experience with parents like you. We truly believe it’s a game-changer.

Our core

We see ourselves as ambitious, responsible, honest & with a little bit of sparkle! We believe in enjoying life: sports, drinks with friends and very important: me-time. Helping parents enjoy life and babysitters making a career for themselves is the reason we go to the office every day full of energy and passion!

In addition, we love empowering women to work, both mothers and nannies. Mothers can focus on their career without having to rush home or feel bad about leaving their kids with someone they hardly know. We also help nannies make a serious career out of their babysitting work, by providing knowledge and courses.



nina.care office
Logo from PWC, a company that Nina.care has worked with
logo marie claire transparent background
logo klm transparant background

Our core values

✨ Love to revolutionize
✨ Genuinely want to help people
✨ Live by freedom & responsibility
✨ Crave authenticity
✨ Always think outside of the box



nina.care team smiling at camera

Questions about us

What is your most important core value?

We genuinely want to help people, even though we grow like crazy we try to ensure it’s still about helping people. We do this by hiring mothers, au pairs, fathers and nannies, as they know best what our costumers need.

Do you have children yourselves?

We have a nice mix in our team at the office, we have (soon to be) mothers, (former) babysitters, fathers, uncles and aunts. We are all very fond of children.

What's the dream guys?

Well, it would be really cool to be able to book a babysitter anywhere in the world. So even if you are on holiday in Spain and you want to leave your children with a reliable, sweet babysitter – use our app! We want to expand without losing our sparkle!

How is the vibe in the office?

We think it’s very important that everyone experiences freedom. You have a lot of personal responsibility. We notice that this works well and that it is appreciated.

Help

Read our blog